2014 ANZAC WWII Poster Art.

         2014 is the 75th anniversary of the outbreak of World War II. – a war in which nearly 200,000 men and 10,000 women served for New Zealand both overseas and at home and nearly one in every 150 New Zealanders lost their lives. It was a big effort for such a small country, that like of which has never been seen before or since.
         World War II was a war that engulfed the globe, with fighting seen in many countries and parts of the would. The conflict was fought on land, in the air and across the oceans. 50 million people lost their lives, millions more were affected by losing loved ones and with many more becoming displaced and homeless as the fighting raged across their towns, cities and countries.
        The 2014 Anzac stamps depict six war effort WWII posters produced during the war.  Between 1939 and 1945 New Zealand produced hundreds of thousands of posters, window stickers and cards in support of its involvement in World War II. The purpose of these posters was to raise funds, recruit New Zealanders and give advice and information about the war. They helped to create a war-like atmosphere at home and keep people focused on the war effort.

                     

 70c – Duty Calls the Youth                         70c – Help Farm for Victory.  

of New Zealand.                                                                   



  

$1.40  The Air Force.                   $1.90  The Navy.                   $2.40  The Army.

 

$2.90 – Taringa Whakarongo!

First Day Cover.

        A First Day Cover was also produced, on which all six stamps are displayed. To the left of the stamps is another ‘Protect New Zealand’ poster designed to raise funds for New Zealand’s war effort and appealed to New Zealanders' sense of patriotism.

       A Miniature sheet booklet was also on sale with each of the six miniature sheets depicting one of the six stamps.

The Stamps in Greater Detail. 
        (Captions for this section were taken from the NZ Post web site. http://stamps.nzpost.co.nz/ )

 

70c – Duty Calls the Youth of New Zealand.

This poster is an invitation to young New Zealanders to join the Air Training Corps, founded in 1941 to ensure there were enough future recruits to fill the Royal New Zealand Air Force (RNZAF) ranks. Boys aged between 16 and a half and 18 years were eligible to join. The corps reached its peak strength of 9,244 in May 1944.

70c – Help Farm for Victory.

Also known as the Women’s Land Army, the Women’s Land Service was established in 1940 to meet the shortage of male farming labour caused by conscription in New Zealand. By 1944, more than 2,000 women had joined, all of them employed on farms. This small 'posterette' encouraged young women to 'Help Farm For Victory'.

$1.40 – The Air Force Needs Men!

The pilot in this invitation to join the RNZAF is a self-portrait of the artist, Claude Wade. The heroic theme of the poster tapped into values of patriotism and loyalty. Many New Zealanders answered the call of the RNZAF, with more than 40,000 men and women serving in the war.

$1.90 – Navy Week.

New Zealand’s naval force, which from 1 October 1941 became the Royal New Zealand Navy, grew substantially during the course of the war. This poster is an emotionally charged call for New Zealanders to give money to the war effort through loans - 'New Zealand expects that everyone this week will invest in the 3rd Liberty Loan'.

$2.40 – Army Week.

New Zealanders lent their money to the government to be repaid after the war, known as 'Liberty Loans'. Nearly half of New Zealand's war spending was covered by internal borrowing, so New Zealand had no outstanding overseas debt after the war. Posters like this tried appealing to New Zealanders' sense of patriotism and sacrifice.

$2.90 – Taringa Whakarongo!

The war effort included appeals made in Māori to ensure all citizens were informed and persuaded. Such posters were rare, as government messages were usually delivered orally on the marae. This poster asks for funds for weapons for the war effort, with one line of the text translating to “without weapons we shall perish”.

War Loan - National Savings Stamp.
Hi from Mary. I'm adding to Allan's post here.
Three of these stamps mention loans made to the New Zealand Government to help the war effort during World War II. What would happen is that you would read posters such as those seen above and decide to loan funds for the war effort. You go into the Post Office and open a war stamp book. Each time you provide 6d, a stamp such as the one shown below is attached to a page in your book. At sometime after the war, this book could be presented as evidence of the funds owed by the Government.

6d - National Savings Stamp.

These stamps were a method of voluntary saving during World War II. The money collected went towards the
New Zealand war effort and could be redeemed later, after the war.
Occasionally these stamps may be found unredeemed in a partly-completed savings book. These books should be
worth a small premium over the total value of the stamps.

Technical information:

Date of issue:	2 April 2014
The number of stamps:	Six gummed stamps
Denominations:	70c (x2), $1.40, $1.90, $2.40, $2.90
Stamps designed by:	New Zealand Post Ltd, New Zealand
Printer and process:	Southern Colour Print Ltd by offset lithography
The number of colours:	Four process colours plus Synseal spot overgloss
Stamp size and Format	35mm x 46mm (vertical)
Paper type:	Tullis Russell 104gsm red phosphor gummed stamp paper
The number of stamps per sheet:	25
Perforation gauge:	14.78 x 14.86